

Skin-loving ingredients, nothing extra.
A short list of well-studied actives — chosen for what young skin actually needs.
Aloe Vera
soothes and hydrates dry or sensitive skin
Vitamin C
brightens and protects
Vitamin E
nourishes and locks in moisture
Propanediol
helps your skin stay soft and smooth all day
The right routine, at the right age.
Skin in transition
Gentle on young skin
2 minutes, twice a day
4.9 out of 5 — across 284 reviews
"Finally something I trust on her face. No harsh chemicals, just clean ingredients that actually work for her pre-teen skin."
"“Our mornings used to be a battle of too many products and too much hype. Now she has a simple routine she actually enjoys — and her skin looks healthier than ever.”"
"I love that it's so fast! It doesn't feel like a chore, and my face feels so soft and glowing before school."
FAQs
Our products are designed to be gentle, age-appropriate, and easy to use for growing skin. They are free of parabens, sulfates, phthalates, retinol, benzoyl peroxide, and harsh exfoliating acids.
All formulas are manufactured in the USA in compliance with U.S. cosmetic regulations.
The set is designed for the 9-15 range. Younger end: she gets a simple, no-irritation introduction to washing her face properly. Older end: she gets a clean foundation before she's tempted by harsher trending products. Either way, she's not skipping a stage.
Our formulas are designed to be gentle and age-appropriate, but every skin type is different. We recommend doing a 24-hour patch test on the inner arm before full use. If she has eczema, persistent acne, or another diagnosed skin condition, we suggest checking with her pediatrician or dermatologist first - we’d always rather you ask than guess.
She doesn't need anti-aging products or actives. She does benefit from learning to cleanse and moisturize properly — especially as her skin starts producing more oil. Think of it less as "skincare" and more as "the brushing-your-teeth version of taking care of your face."
With twice-daily use, the cleanser (100 ml) lasts about 2 months and the moisturizer (50 ml) about 6–8 weeks. So roughly 2 months per set for a single user.
Unopened sets can be returned within 14 days of delivery for a full refund. If she's used it and the formula doesn't work for her skin, email us — we'll make it right. We don't want anyone stuck with skincare their kid won't use.
No retinol. No AHAs or BHAs. No benzoyl peroxide. No harsh actives commonly found in adult skincare routines. We intentionally created Mimi to be simple, gentle, and age-appropriate for growing skin - the opposite of complicated viral routines trending online.
Never. Cruelty-free, certified.

